🎧 Here you can listen to the full episode of “Monetizing Connected Cars” – IoT for All podcast with Harald Fuchs & Mark van den Berg
The Problem Every OEM Faces
If you build connected vehicles or manage telematics programs, you already know the struggle: data usage is climbing, but your business model hasn’t caught up. Customers expect seamless streaming, app stores, and always-on infotainment — yet every extra gigabyte consumed cuts into your margins. This isn’t about network optimization anymore. It’s about monetizing connectivity itself.
From Paying for Data to Getting Paid for It
Connectivity shouldn’t be a cost you absorb — it should be a service your customers choose, subscribe to, and pay for.
With Freeeway’s IoT Monetization Hub, OEMs can:
- Offer localized data packages under their own brand.
- Automate billing, VAT handling, and identity verification across regions.
- Activate or deactivate connectivity instantly, per user or per device.
- Keep customer data GDPR-compliant and hosted in the EU.
This approach transforms data from an operational burden into a recurring digital revenue stream.
The Value of Localized Experiences
Mark Vandenberg from KPN IoT emphasizes why localization is key for customer trust and profitability:
“When drivers see familiar content, local payment options, and strong data privacy, they don’t question the service — they subscribe to it.”
For OEMs, that means the difference between being a background network provider and becoming a trusted digital service brand.By embedding monetization within your connected ecosystem, you retain customer ownership and unlock a predictable income model.
Everything you need to know about IoT Monetization
“Connectivity is the Product”
As Harald Fuchs puts it in a strong statement:
“Connectivity used to support the product. Now it is the product. Once you align data usage with your revenue model, your business scales with every connected user.”
That principle shaped the OEM Software Monetization Solution, a framework that enables manufacturers to manage, price, and monetize mobile data within their own digital environments. With Freeeway, you don’t need to become a telecom company to earn from connectivity — the heavy lifting is built in.
Imagine This for Your Vehicle Fleet
Just imagine that your vehicles could:
- Offer in-car data packages just like mobile subscriptions.
- Include payment options for charging, tolls, or entertainment apps.
- Launch premium digital features at the touch of a button.
- Maintain long-term relationships with drivers through ongoing services.
All powered by the Freeeway IoT Monetization Hub — the platform that bridges telecom infrastructure, payments, and your brand’s customer experience.
By Harald Fuchs, CEO of Freeeway
(With insights from Mark Vandenberg, Strategic Business Development at KPN IoT)
Turn Your M2M Connectivity Into Business Growth
Your connected services already deliver value. Now it’s time they deliver revenue.
Freeeway helps OEMs and IoT providers convert connectivity into measurable business performance — securely, compliantly, and at scale.
📩 Get a personalized consultation:
Contact us to discuss your specific use case and explore how to transform data costs into a new revenue stream for your business.
🔗 Explore the IoT Monetization Hub
🔗 Learn about OEM Software Monetization
