IoT Subscription Business Model

How to Monetize Your IoT Product Using

the Subscription Business Model

Last Updated: October, 2023

In today’s rapidly evolving business landscape, the Internet of Things (IoT) has taken center stage after emerging as a crucial driving force. Beyond its transformative potential, IoT has presented itself as an opportunity for businesses to generate consistent revenue streams. How exactly? Well, the traditional paradigm of monetizing hardware is giving way to some new and interesting approaches to capitalize on IoT connectivity. In today’s article, we delve into the IoT subscription business model’s power to propel your IoT strategy to new heights of profitability.

Understanding IoT’s Profit Potential

Before getting into the specifics of monetization, we need to address a fundamental question: How profitable is IoT? The answer is, unsurprisingly, highly! As it holds the power to unlock revenue from interconnected devices, some studies even go so far as to indicate that embracing IoT can lead to an impressive revenue increase of up to 36% for businesses. This statistic underscores the substantial growth potential that IoT offers.

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Demystifying IoT Monetization

What is IoT monetization, and how does it work? At its core, IoT monetization revolves around leveraging the interconnected nature of devices to establish revenue-generating models. While traditional hardware sales offer one-time income, IoT’s monetization strategies focus on recurring revenue streams. This shift is key to creating sustained revenue streams.

Crafting Your IoT Revenue Strategy

But, how exactly will you be making money with IoT? Let’s explore more…

With the raise of IoT, many revenue models centered around value drivers of diverse IoT use cases emerged. These revenue models can vary on device, subscription, data itself, and they can focus on pay-per-use, outcome based, or success based models, just to name a few.

As IoT often requires continuous access to IoT platforms, services, and updates, the subscription-led business model has very dominantly emerged in the IoT space. This model enables companies to transform a one-off transactional business into a recurring one by establishing a direct relationship with the user of an IoT application and service.

In any IoT business model, especially in a subscription-led one, IoT connectivity plays a vital role in enabling the continuous collection of device usage data. It helps in understanding the device’s connectivity patterns, the timing of connections, and, most crucially, identifying the users of the device. This, in turn, facilitates the direct customer relationship mentioned earlier.

Navigating the IoT Monetization Hub

The IoT Monetization Hub is a transformative platform that empowers businesses to monetize IoT effectively. It assists in connecting, managing, and monetizing your offerings and services. It also serves as a bridge from the traditional product-led revenue model to a dynamic recurring revenue generator.

Connect: Global IoT Connectivity

The IoT Monetization Hub enables you to CONNECT with your devices on a global scale. Accessing data from remote devices drives use cases like predictive maintenance and real-time data streams. Seamless connectivity empowers businesses to expand their reach while ensuring uninterrupted service.

Manage: Maximizing Revenue Potential

Efficiently managing connections is critical, especially as IoT subscriptions become more sophisticated. The hub allows you to MANAGE connectivity price models, adapting to changing market dynamics and optimizing revenue potential.

Monetize: The Heart of the Hub

All in all, the heart of the IoT Monetization Hub lies in its MONETIZE component. It empowers businesses to create, manage, and invoice IoT subscriptions that encompass hardware, software, services, and connectivity. This versatility enables tailored subscription plans, catering to diverse customer segments and revenue drivers. In addition, as mobile data consumption is a volatile cost element in any IoT business model, the IoT Monetization Hub helps business to relate subscription revenues with costs of mobile data in order to determine anticipated profitability targets going forward.

You asked, we answered:

  • How does IoT generate revenue? IoT generates revenue through continuous connectivity, allowing for recurring data usage charges.
  • How can I start an IoT business? Begin by integrating IoT SIM cards into your products, enabling ongoing connectivity and subscriptions.
  • How big is the IoT connectivity market? The IoT connectivity market is substantial and expanding rapidly, with the potential for immense revenue growth.

Unlocking the IoT Advantage

In conclusion, embracing the IoT subscription business model through the IoT Monetization Hub holds the key to evolve your business into recurring revenue streams. The transformation from hardware sales to ongoing subscriptions guarantees sustained profitability and positions your business at the forefront of innovation. As you start navigating in the IoT realm, remember that the real journey to success begins with Monetizing IoT and the possibilities it offers into scaling up your business to the next level.

For more insights into the world of IoT monetization, explore our related blog posts:

Upgrade Your Business and Monetize IoT – Explore the strategies to elevate your business and capitalize on the IoT revolution.

Applying and Invoicing Fair Use Policies – Learn about the importance of fair use policies in optimizing IoT monetization strategies.

The potential for IoT profitability is boundless, and with the right strategies, your business can secure its place in the IoT revolution.


Learn more about Freeeway’s Monetization Hub by getting in contact with our experts


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